What started as a personal endeavor to educate the populous on the many benefits of unrefined salt has blossomed into a business venture based in Goshen, Indiana comprised of fifteen employees and a healthy distribution of product in 44 states and Canada. What has not changed is the mission of the brand:

 

To produce and provide a product that is healthy, unrefined and made from responsibly harvested ingredients while at the same time teaching the consumer to make flavorful foods simply.