Workshop on Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior?

Workshop on Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior?

A Workshop of the Institute of Medicine’s Food Forum
September 3‐4, 2015
 
 
On September 3–4, 2015, the Institute of Medicine (IOM) Food and Nutrition Board convened a workshop in Washington, DC, to discuss how communications and marketing impact consumer knowledge, skills, and behavior around food, nutrition, and healthy eating. The workshop goals developed by the planning committee were to: describe the current state of the science concerning the role that consumer education, health communications and marketing, commercial brand marketing, health literacy, and other forms of communication play in affecting consumer knowledge, skills, and behavior with respect to food safety, nutrition, and other health matters; explore how scientific information is communicated, including the credibility of the source and of the communicator, the clarity and usability of information, misconceptions/misinformation, and the role of policy; and explore the current state of the science concerning how food literacy can be strengthened through communications tools and strategies. This Workshop in Brief highlights key points made by individual speakers during the workshop presentations and discussion, organized by session. The workshop was organized into three sessions, with each session designed to address one of the above goals. The information and suggestions for future action summarized in this Workshop in Brief reflect the knowledge and opinions of individual workshop participants and should not be construed as consensus.
 

 

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