direct marketing

From the FarmPlate glossary:

Direct marketing is a method in which farmers and food producers market and sell their products directly to consumers rather than via an intermediary distributor or wholesaler.  Direct marketing generally involves face-to-face interactions with consumers through farmers’ markets, CSA programs, on-farm sales and agritourism as well as direct sales to wholesale customers, such as restaurants and markets.  Direct marketing is an effective method for small- to medium-sized producers with relatively small advertising budgets.  The benefits of this type of marketing include higher returns on each unit sold, fresher food for consumers and a closer connection with the community, resulting in a flourishing local food system.  

www.farmplate.com/define/direct-marketing

 

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