know your baker

from the Lexicon of Sustainability on PBS

"As consumers learn about the difference between whole wheat and white bread, they get to know their local baker. David Bauer of Farm and Sparrow Bakery in Asheville, North Carolina works with local farmers to provide his customers with greater options, including bread made from identity preserved grains—grains that tell a rich story about the wheat you’re eating, how it was grown and where."