road to Damascus moment

From The Lexicon of Sustainability:

A ROAD TO DAMASCUS MOMENT is a revelation especially about oneself, denoting a change in attitude, perspective or belief


Bill Hodge says, “I’m the product of three different land grant institutions. All my formal training was based on the ‘Industrial Ag Model’. Part of my job required me to educate other producers. While traveling home late one night in the mid 90’s after making a presentation to beef producers on the merits of the mainstream beef system the futility of what I was doing suddenly struck me: Cattle were not put on this earth to be transported long distances, confined in feed yards and stuffed with concentrate feeds. They were put here to graze. That realization was my Road to Damascus Moment.”
(Learn more at the Lexicon of Sustainability